Deciding on the logo for your food truck may be one of the most important decisions any food truck owner can make. Any well-branded truck can draw a crowd, and the more it stands out the more people will come and look at it. And looking often leads to buying. Your logo is a huge part of branding for your business, and is usually a visual representation of your brand name. It can also show off the delicious delights that you are selling, and can attract people from afar, if it is noticeable enough. Ideally, your logo should showcase your [...]

Pricing is one of the most challenging parts of running a food business. The right price on the shelf (and in turn, to stores, distributors, and brokers) determines your success. You could sell very little of a premium product and a ton of a low-priced product. The challenge? You need to know where you fall. And the strategy that's going to get you there. It took me six months to decide I wanted to test my prices. One of my mentors kept nudging me. "Test your prices! What's the worst that could happen?" he'd ask me every month. I wouldn't do [...]

Can you install an air conditioner into the kitchen of a food truck? This is a frequently asked question we receive from prospective clients contacting our manufacturing center. The short answer is yes! You can get an air conditioner installed into a mobile kitchen. In fact, this is an extremely common feature in our builds. But here's the problem with air conditioning in a mobile kitchen. Air conditioning unit works great for prep work and cleanup. But once you turn on the cooking equipment and exhaust hood most of the cool air will get sucked out of unit. These are [...]

As the country moves toward reopening the economy, summer events are expected to gradually pickup. Even though we are likely months away from returning to normal, now is actually the perfect time to work on improving your business. One opportunity is to improve your pitch for lucrative catering clients. Most years the start of summer means a busy food truck schedule. That means produce lots of outdoor festivals and celebrations. If your schedule is anything like mine most years, it's jam-packed (pun intended) with events, shows, store demos - you name it, I'm doing it. Now is a great time [...]

Congrats! You've made a food product. Whether it's sauce, dip, brownie mix, or a beverage, it's a huge accomplishment to see your product hit the shelf on your local grocery store. But, it's hard to ignore one thing..... Your product is priced significantly higher than everything else on the shelf. There's several dollars between your national competitors - and maybe even other local companies. But, you think - "Well, it's got to be that high!" Yes, costs are always higher for small manufacturers. And even if big companies replicate your product they could still make it for less than you [...]

Pet services is an estimated $5.5 billion dollar industry with pockets of opportunity due to national lockdowns requiring people stay at home. If you're looking for a recession resistant mobile business opportunity this is one worth evaluating for 2020 and beyond. The Opportunity: As weeks of social distancing is turning into months, it's not just humans that need a trim. Pets are in need of a cut and clean as well. In the past, dog owners might head to the local Petco for their dog cut and cleaning. But why go out and put your pet's health at risk when [...]

Trying to determine the supplies and inventory you'll need to successfully operate a juice truck? We've compiled a complete check list here so you understand the things you'll need to keep in stock to successfully operate this business. One factor you'll need to keep in mind is that your menu is going to dictate the specific inventory on your truck. For example, many juice trucks sell specialty coffee as a way to attract a larger audience. If you plan to diversify the menu into coffee then you'll need to ensure you've got beans, a grinder, and coffee maker onboard. You'll [...]

Memes are images that include a funny or entertaining message. No doubt you've seen examples of memes shared on social media platforms like Facebook or Instagram. Meme gained an incredible amount of popularity since they can be quickly consumed and easily shared on social media. Memes were first created around pop culture topics like television shows, politics, and news items and due to the increasingly popularity of the industry food trucks as well. In today's post, we wanted to compile and organize some of the best food truck memes we've found across the internet. Not surprisingly, there are some pretty [...]

How to plan for the cutest food truck wedding reception. A Super Food Truck Wedding. Food truck weddings are no longer just a trend and are now a serious and often used option for budget conscious brides or anyone with a hipster flare to them. On your most important day, you want to get the details right so we’ve put together this fantastic resource for you to reference when you’re planning your food truck wedding. The most important thing to know right off the bat is you need to plan ahead. Duh? You’re good at that, right? We [...]