Before you roll your food truck concept out into the world, it's a smart idea to build out a tentative daily or weekly operations schedule. This is also referred to "daily service" by those in the industry. This operations schedule will give you a sense of the frequency you plan to work and the days you plan to take off for downtime. One mistake that beginning mobile food vendors make is that they don't build a plan of where and when they plan to vend. The other frequently made mistake is that they don't build out enough prospective locations to [...]

Own a restaurant or food truck, but aren’t sure if you should take time to publish a blog? The reality is if you’re operating any type of food business finding the time to sit down and write a blog post or record a video won’t be easy. After all, you’ve got a business to grow and customers to serve. Truth be told, if you own a restaurant and are trying to decide what type of marketing tactic you should invest your limited time and effort into, we don’t recommend blogging as the first option. There are plenty of other ways [...]

All food trucks can benefit from offering healthy side dishes. As a society, we are trying to live healthier lifestyles than our parent’s generation. There are plenty of reasons for folks to make a conscious effort to improve one’s health, including weight loss, live longer, or simply to feel better. No matter what the reason behind a living a healthy lifestyle, for most folks this means doing more of two things: exercising regularly and improving diet. While budgeting time to exercise or eat better is simple, it doesn’t mean this will be easy to accomplish. Between work and [...]

Thinking about starting a mobile DJ trailer business in Florida? A trailer can help you safely transport audio and visual equipment, while setting your business apart from other DJs in the local market. Below is an overview of this high-profit business model. Mobile DJ Trailer Business Model Explained Being your own boss and becoming entrepreneurial disc jockeys (AKA DJ) is something most on-air talent considers during their career. After all, most small radio markets pay on-air talent under $40,000 annually if you’re just entering the workforce. It’s not that small-market radio wouldn’t like to pay their employees more, it’s simply [...]

Offering free samples is one of the oldest ways to market and generate interest in a new food product. You see this all the time when you visit the giant discount retailers like Costco.  Part of the attraction for many Costco members is visiting the store is to see what type of snacks, entrees, drinks and deserts will be on display to try for free. Offering a free sample is an effective way to get potential customers to experience your product without risk.  But does it make wise business sense to offer freebies from your food truck like bigger businesses? [...]

For many aspiring food kiosk owners, dreaming up the perfect name for your new business was probably one of the first things you did. After all, once you've established a concept for your new restaurant idea, picking out a name should come easy. Right? RIGHT? But what if you've headed down the path toward opening day, secured some investment capital, roughed out a viable business plan that seems to hold together, and maybe even secured licensing, insurance, and a few vendors to get your started, and you STILL don't have a name for your restaurant? What if you're marching toward [...]

Do you throw elaborate dinner parties for your friends, complete with multiple rounds of appetizers and perfectly paired after-dinner cheese plates? Do you look forward to minor social events as an opportunity to make little skewers festooned with carefully patterend baby buffalo mozzarella, cherry tomatoes, and fresh basil? Are you constantly being asked to "pitch in" with the cooking at other people's events or functions? Do you find yourself entering local cooking competitions to try out new recipes and bask in the glory of having the best chili in town, WHILE raising money for muscular dystrophy? If so, you've probably considered [...]

Mobile vendors and construction sites go together like peanut butter and jelly, ketchup and mustard, donuts and coffee... Well you get the idea. The pairing of lunch trucks serving construction sites have been common site for decades. This symbiotic  relationship continues to be strong in 2018 and could be an overlooked opportunity for you as well. Whether you operate in a densely populated city or a rural area serving construction sites can be a profitable part of your regular operations. If a new structure like a distribution center is being developed off-the grid in a location without nearby water, electricity [...]

If you've landed here, you're no doubt trying to decide whether it's better to wrap or paint a food truck or trailer. If you're grappling with this decision, the answer is simple: Get your food truck professionally wrapped. Inside this post we'll outline our supporting evidence into the paint VS wrap decision, but for the majority of folks out there this should be an obvious choice.  Almost every gourmet truck you see on the road has used a wrap instead paint due to the numerous visual benefits. Learn the many reasons why below! Sprinter Van built by M&R Specialty [...]