Food Truck Foundations: 5 Books Every Owner Needs to Read
The food truck industry continues to evolve, with the market reaching $1.2 billion in 2024 according to the National Restaurant Association. For new entrepreneurs entering this space, knowledge and preparation are crucial differentiators between success and failure. Through careful analysis of the industry's most influential literature, we've identified the key texts that offer practical insights for aspiring food truck operators. The Food Truck Handbook: Start, Grow, and Succeed in the Mobile Food Business David Weber, founder of the NYC Food Truck Association, has created what many consider the definitive guide to mobile food entrepreneurship. His experience as both an operator [...]