At some point you’ll need to write a press release for your food truck. Press releases are a communication tool journalists and editors use to find stories to cover. This applies local media in particular. Local news and newspapers find out about local events like new restaurants opening, fairs or programs through these communications. Newsworthy reasons you might want to submit a press release to the local media in your area include grand openings, special events, charity work, or awards. But you'll need to make sure the press release includes the right information and is formatted correctly. We've published a [...]

Over the years, we've helped hundreds of mobile food business owners get on the road and the entrepreneurs with the best odds of success are the ones who invest time and effort writing a business plan. It's essential to invest time developing your plan, following a guide to understand what you need to discover and how it should be put together. Copying and pasting into template sections is not advisable unless you fully understand and can justify the estimates based on the realities of your local market. Developing a Business Plan for a Food Trailer Business Plan Sections for Food [...]

One of the recent solutions invented to raise money for a project or new business is called Crowdsourcing. Crowdsourcing is often associated through the well-known Kickstarter platform that allows users to post projects online and ask for donations. But dozens of sites based around the idea of crowd funding have joined the movement, including GoFundMe.com and Launching a crowdsourcing campaign successfully, however, is easier said than done; I mean, you’re just asking people to give you money for an idea that hasn’t even proven to be successful yet. Even though crowdfunding isn't an easy way to pull together startup funds, [...]

Catering is one of the primary ways food trucks make money. And there are benefits to focusing on catering. Unlike vending at a fair or parking on the street in a busy downtown area, you know exactly how much revenue you'll make for an afternoon. You also know exactly how much food to prepare and serve. When you book a catering gig, you know exactly what your revenue and profit will be, which is appealing for a business owner. Someone with a lot of experience doing catering events is Dante of Dante’s Inferno Dogs, a hot dog cart based out [...]

When done well, newsletters offer an excellent way to keep your growing customer base engaged and informed about every big event and promotion. They provide a direct feed to advertise, sticking more effectively in people’s minds than a fleeting update on Facebook or Twitter. Receiving and reading an email sent directly to YOU feels personal and intriguing. If you haven’t implemented a newsletter strategy yet, it’s something to consider for your food truck business. Here’s how to get started and key considerations to keep in mind. Why It’s Worth Your Time As a food truck owner, you've already got a [...]

It seems people are starting a food business almost every day. From jams and jellies, to prepared foods, salad dressings and of course food trucks. There's a lot of options out there, but the reality is many of them won't survive the first five years in business.  Some of them fail because they made critical mistakes in the very beginning. Here's a list of eight things to watch out for if you're thinking of starting a food business of any kind. These are some of the most common mistakes I've seen over the years. 1. Not testing your concept on [...]

In this blog post, we'll guide you through the essential steps needed to start your own food truck business. From the initial planning and securing the right permits to choosing your menu and finding the perfect truck, each step is crucial for laying the foundation of a successful mobile eatery. We'll also touch on the challenges you might face along the way and provide practical advice to navigate the bustling streets of the food truck industry. Whether you're a seasoned chef or a cooking enthusiast, these steps will help you bring your kitchen to the streets and make a mark [...]

Hey there, food truckers! With the mercury climbing, it's crucial to keep both you and your team cool as you crank out your menu. Let's dive into some tried-and-true methods to beat the heat and ensure your food truck isn't just a rolling sauna. 1. Ventilation is Key When you're cooking up a storm in a small space, things get hot fast. Really hot. Good ventilation keeps the air moving, making it less like a sauna and more like a comfortable kitchen. This isn't just about comfort; it's about making sure you and your team can work without feeling like [...]