Ultimate Guide to Promoting Food Trucks on Social Media
A decade ago, social media wasn’t a big part of business strategies—most advertising was done through TV, billboards, and other traditional methods. But today, having a presence on social media is essential for any successful business, including food trucks. Customers now expect constant updates, including links, funny quotes, and attractive pictures, to stay engaged and aware of our presence. For food truck owners, letting people know where you are is crucial. While managing social media can seem overwhelming, especially if it’s new to you, it doesn't have to be. Posting regular updates, sharing your location, and highlighting your food are [...]
How Food Trucks Can Partner with Local Breweries
Food trucks and breweries make a great team. They complement each other perfectly—food trucks provide tasty street food, and breweries offer unique craft beers, creating a great experience for customers without the hassle of each business offering both. Partnering with a brewery can be a smart move for food truck owners. It draws more customers to the brewery, encouraging them to stay longer and buy more drinks. For food trucks, it's a guaranteed spot with a steady stream of customers, without competition from other food options. If you’re starting a food truck, building relationships with breweries should be a key [...]
Should You Start a Mobile Boutique or Fashion Truck?
There’s a new trend in mobile business gaining popularity. Instead of a typical food truck with fryers, refrigerators, and a delicious meal, you’ll find a mobile department store where shoppers can purchase anything from suits to dresses, socks, shoes and other apparel. These mobile retail shops are often called fashion trucks or mobile boutiques. At first glance these vehicles look a lot like their food truck counterparts from the outside: Flashy wrap that draws attention to a brand and an ability to change locations daily. But this is where the similarities end. Some mobile boutiques allow customers to enter the [...]
12 Ways to Increase the Odds of Winning Your Next BBQ Competition
At M&R Specialty Trailers and Trucks, we're big fans of BBQ. In fact, many of our customers have gone on to win regional and national competitions with our line-up of New South Smokers and Grills. Whether you've got plans to participate in a community BBQ or hit the regional circuit, I asked multiple top-ranking BBQ teams for advice you can use. Whether it’s your first time or want to gain an advantage over the competition, I hope that this little collection will improve your grill game. Suffice it to say it’s a heck of an atmosphere to survive and win [...]
How to Grow Your Concession Business Through Fundraisers
Food truck fundraising events aren’t just a great way to give back to the local community and charities. They offer opportunities to promote your business, create goodwill, and a new source of revenue. In fact, some of the biggest mobile brands like Kona Ice built their business on fundraising and partnerships. You may have noticed this shaved ice vendor raising money for schools, youth sports teams, or other causes. Kona Ice trucks do revenue shares with these groups to help them raise money for everything from jerseys to food pantries. This creates the ultimate win-win situation between food truck owners [...]
8.5 x 32 Triple Axle Southern Pride BBQ Trailer
8.5x32 Triple axle Southern Pride BBQ trailer. Only in service for 1 year. Everything works like new! Price: $160,000 Trailer includes: Trailer Extended Tongue - (7') Upgrade to 8" Main Frame 6x3 Concession Window System Reinforced Porch(6.25') with Half Wall and Steel Floor Double Beam Reinforcement (Keeps Porch from Sagging) Thermal Cool Roof Liner .030 Siding Upgrade Upgrade to Triple 7000 lb Tosion 22.5 Downstart Axles from Tandem 5200 lb (26 & Up) Upgrade to 2 Coats of Frame Paint Upgrade Aluminum Wheels Upgrade to Bulldog Coupler 7.5' Ceiling (2) Pair of 5000# Scissor Jacks Walls & Ceiling - White [...]
Five Smart Tax Deductions for Food Truck Owners
It's tax season once again. Time to sort out your financials with the goal of not paying more money than you're obligated. Unless one’s really gotten all their stuff in order, it can be tough to know what sort of legit write-offs or tax advantages are available. So we’ll be looking into the particularly important deductions and steps new truck owners should be aware of so you can file with confidence. Let’s get started shall we? Truck or Trailer Depreciation Depreciation allows businesses to deduct the cost of an asset over its useful life, reflecting the gradual wear and tear [...]
Advice When Purchasing Food Trucks on eBay or Craigslist
As a mobile food vendor, the investment in a truck or trailer is the biggest one-time business expense you'll make. Selecting the wrong vehicle can cost considerable time, money, sanity, and even the viability of your business if ongoing maintenance is too high. This is not a decision to be taken lightly! At M&R Specialty Trailers and Trucks, we understand the warning signs you need to look for to protect yourself from investing in a lemon. This post can help avoid these pitfalls when evaluating the purchase of a food truck on a website like eBay, Craigslist, or any other [...]
The Eight Most Popular Concession Menus in America
If you're trying to come up with a food truck menu, starting at the most popular concession items is a good place to start. Veteran concession owners at fairs and carnivals across the United States have been selling items like kettle corn, hot dogs, and amped up waffle fries for decades. Not only are these food items sharable, but their extremely high-margin as a vendor. With that being said, here are some of the timeless menu items you could add to any concession or food truck business. Best of all, any of these these concepts could be used for decades [...]
How to Price Food Truck Menu Items for Profit
Figuring out the menu prices for a concession business or food truck isn't as simple as guessing what looks right. Every price in any food establishment is based on a variety of factors that the owner must consider before landing on a price that will satisfy customer and your business. Keeping these profits up through menu pricing is another important duty of any food truck owner or you might end up losing money. The Math Behind Menu Pricing At the end of the day, pricing is mostly determined by numbers and finding that sweet spot that helps you break even [...]