200+ Innovative Bakery Truck Name Ideas You Might Love
America loves its baked goods, from cookies and snack cakes to donuts, cheesecakes, and other baked treats. And overall, the baking industry is worth around 30 billion dollars a year, making up some 2.1% of the Gross Domestic Product (GDP) of the US. Over 9,000 bakeries exist across the country, though 55% of that market is covered by just three major commercial bakeries. Of that industry, the market for cakes is valued at $1.9 billion dollars annually. Of all the cakes sold in the US, decorated cakes such as birthday and wedding cakes are top of the list, closely followed [...]
101 Unforgettable Food Truck Marketing Slogans and Funny Sayings
As with any good business, food trucks need to do marketing too, and it can be a godsend for any business that has a good marketing slogan to get it right. Marketing is not just about the slogan or tagline, but it does play a major role in the process, and can bring in new customers that you might not expect. Your slogan is part and parcel of your branding, and you need to know exactly how to get it right. The food truck industry is one of the fastest growing industries in the United States today, with more than [...]
What To Do Next After Getting Accepted into a Farmers Market or Fair
First off, congratulations! Getting in your first farmer’s market or fair is an amazing feeling. You get to share your food with your community and earn an income. But every event, also comes with a ridiculous amount of planning. ● What will your display look like beyond a food truck wrap? ● How will you package your product? ● How much do I sell my product for at markets? ● How much product should I bring? ● How much change should I bring? ● Are you going to have any special deals for this event? ● When do I need [...]
57 Catchy Dessert Truck Marketing Slogans You’ll Wish You Came Up With
With more than 23,000 food trucks operating in the US throughout 2020, this unique industry is reported to produce revenues exceeding $2 billion a year. And only a small percentage of that is for dessert trucks, which are the less popular option for food truck operators. But with the growth of the food truck industry only getting stronger, the need for more dessert-based food trucks is now in demand, to cater to the market segment that are looking for mobile desserts on their lunch breaks. Starting up your own dessert food truck could be the best new line in this [...]
How to get your farmers market application noticed
Struggling to get into a busy farmers market in your town? Here's our advice for getting your application noticed and accepted. This process works for food trucks, trailers, and pop-up tents. As a general rule of thumb, farmers market applications are available on the website or social media page for the website. If not, you can ask the Market Manager to add you to the list of possible vendors who they send an application to annually (usually via email). The first step is filling our an application correctly and sending the document to the manager. BBQ grilling is better [...]
How to Find the Best Fairs and Festivals for Vendors
Let’s get started with the basics. How to find your first farmer’s market. You probably know about every farmer’s market within a 50 mile radius of your house. Just in case you don’t, there’s a database to look all of them up called LocalHarvest.org. But, your best resource is going to be other food truck owners already selling at farmer’s markets. They know which ones you’ll do well at and hopefully they won’t convince you to do a market you won’t do well at! If you know a food producer (how could you not these days?), send them a [...]
The Best Farmer’s Market Display Tip (Plus 5 more!)
It's almost that time of year again - farmer's market season! Locally, our summer farmer's market starts only a couple months away. I'm incredibly excited. There are over 90 vendors with everything from produce, to jam, wooden crafts, bbq sandwiches and egg rolls. And always a ton of new vendors each season, too. While things are going to continue being a bit different this year than usual, I'm still hopeful we'll be seeing a strong crowd turnout at the local market. Be sure to support your local farmer's markets as well! If you're a new to the food truck or [...]
Should I Keep My Food Truck Business Open During the Off-Season?
See if this scenario sounds familiar. Your food truck or restaurant is humming along, riding high on the wave of seasonal summer business. You’re buying new equipment, making multiple deals with new distributors, expanding your product offerings. Maybe you’re toying around with some new menu ideas, thinking of ways to expand your base of customers, and buying all of those wish-list items that have been plaguing your kitchen and staff since the day you opened. Your credit cards are all paid off, your utility bills are all current, and you start thinking that maybe, just maybe, your fledgling business is [...]
10 Creative Blog Post Ideas for Your Food Business
Struggling to come up with content for your blog? Maybe one of these ideas will help! Have you ever wondered what you would actually write about if you started a blog tied to your food businesses? The modern blog can come in many formats, including Facebook, Instagram, YouTube blogs, or of course hosted on your own company website. Blogging is a time-consuming activity. You might have time for it, you might not. Hopefully, you do. And if you're making it a main part of your online marketing, chances are you run into the same writer's block I'm experiencing. [...]
10 Farmers Market Supplies to Always Have on Hand
"You guys are a traveling hardware store!" That's the line we get almost every weekend at the farmers market. And it's true. We've got everything you would ever need to support, fix, mend, display, and level out your farmers market display. Whether you operate a truck, trailer or a tent this is like a Swiss army knife of life savers for food vendors. BBQ Trailer built by M&R Specialty Trailers and Trucks. Does this sound like a typical morning? You pack "everything" into the food truck and head to bed, dreaming of an above-average sales day. The next [...]