7 Food Pricing Mistakes You Don’t Ever Want to Make
Let's face it: food pricing is part science and part art. It's a blend of what you need to price your product at vs. what shoppers will actually pay at the food truck or restaurant. And believe me, you won't solve this overnight. Feeling confident about your pricing takes practice! If you're in the middle of trying to figure out pricing strategy for your food products or menu, there are several great tips here: How much would you charge for tacos? Myth #1: I don't need to know how much my product costs. Well, yes you do. It's integral [...]
Food Delivery Business Name Generator: 400+ Unique Ideas
Did you know that the first food delivery occurred in 1889 in Naples, Italy? Amazing, we know. Now, food delivery services have come a long way since then. Imagine if technology didn’t catch up, and we had to wait for a carriage to deliver our food while you’re sitting there with an empty stomach. So, Thank God for food delivery apps. Today, it’s hard to imagine life without food delivery services. They even became more essential for both restaurant owner and consumer when the COVID-19 pandemic hit. In fact, the top four U.S. food delivery apps (DoorDash, Uber Eats, Grubhub, [...]
What’s Your Vision? A 3-Step Guide for Food Companies
I used to think visions were a pile of junk. They didn't put me any closer to my goal of launching my own food products, figuring out price points, and selling at farmer's markets. In other words, they seemed like a waste of time. Why did I need a vision? Turns out I needed a vision because you need to have a rough idea where you're company is going. Tonight, I sat in on a lecture by Babson College professor, Michael Cummings, on entrepreneurial thought and action. In addition to sparking several thoughts in my head, he also talked about [...]
5 Tips to Go From Ball Jar to Glass Jar
Going from ball jars to retail glass packaging is a big step for any food business. Here are five tips to help you through it! If you operate a food truck or concession trailer already and don't sell packaged food customers can take home, you could be leaving money on the table. One of the easiest ways to get into small-batch packaged food is to offer glass jars if it matches your concept. Packaging food products comes with many important decisions. But, when you're just starting out making your mustard, jams, jellies, or pickles, finding packaging that's inexpensive, does the [...]
10 Business Tips for Solo Food Entrepreneurs
Do you catch yourself saying these things? The 10 tips below help you get more done with less. Are you the sole owner of your food business? Do you do everything from production to marketing, sales to distribution? If so, then this post is for you. Running a food business all by yourself is tough. Not only do you do everything, you have to keep the company moving forward. You have to find people to help you - even if it means lots of donated product. Help is out there for you. Including this list of tips below. [...]
125+ Unforgettable Fried Chicken Marketing Slogans and Quotes for Social Media
For many in the United States, fried chicken is the ultimate comfort food. In fact, 178.98 million Americans consumed frozen fried chicken in 2020. The number is expected to increase to 184.02 million by 2024. There’s no doubt that chicken is a good business. If you’re a budding entrepreneur, and you need to market your product (in this case, fried chicken), social media is one the best places to do so. Social media is one of the most versatile and cost-effective ways to reach consumers. However, before marketing your product, you must first have a slogan, as it helps consumers [...]
What I Learned from Two Food Pricing Experiments
Pricing is one of the most challenging parts of running a food business whether it's a food truck, restaurant, or baked good. The right price on the shelf (and in turn, to stores, distributors, and brokers) determines your success. You could sell very little of a premium product and a ton of a low-priced product. The challenge? You need to know where you fall. And the strategy that's going to get you there. It took me six months to decide I wanted to test my prices. One of my mentors kept nudging me. "Test your prices! What's the worst that could [...]
185+ Creative Labor Day Marketing Slogans and Captions
Labor Day, a US federal holiday celebrated every first Monday of September, is an annual event that honors the American labor movement. It’s a day for honoring, recognizing, and appreciating the contributions of honest, hardworking laborers to the achievements and developments in all sectors of US society. Use any of these slogans, captions, and quotes in your Labor Day social media posts. If you’re running a business establishment and you wish to have a sale or a special on Labor Day, these slogans, taglines, and captions will also help effectively announce your offers. Labor Day Marketing Slogans Labor Day Captions [...]
255+ Smart Recruitment and Staffing Slogans To Hire the Best Candidates
Recruitment of employees has become a challenge national wide in the restaurant and food truck industry. National-wide owners are struggling to find qualified folks that want to work. To help make hiring easier, we've organized a laundry list of recruitment and staffing slogans you can use to hire the best candidates. Recruitment agencies follow different practices to attract the right people. In the US, 56% of businesses will offer signing bonuses to new hires from business schools. Recruitment through social media is also common nowadays with 79% of job seekers say that they use social media to look for jobs. [...]
Pros and Cons of Participating in a Daily Deal Websites for Food Trucks
Have you been approached by a daily deal site like Groupon or Living Social for your food truck or restaurant? What about a site run by a TV station or newspaper? If you have, chances are you've thought about what a daily deal would mean for your business. And maybe you've jumped at the opportunity to be featured. But, that could cause problems. Daily deals are just like any other business decision. They have to be thought about and discussed with business partners, family and friends. Then, a decision should be reached on whether or not to move forward. To [...]